#rebranding effort

Mauritius's Rebranding Effort: A Matter of Location and Leverage

Mauritius has officially declared itself the 'Singapore of the Indian Ocean,' a rebranding effort that, according to reports, hinges primarily on its island status and general proximity to a large body of water. I have witnessed similar rebranding exercises firsthand over my forty-three years in this industry, often involving significant investment in public relations and marketing collateral.