#consumer re-engagement

Déjà Vu App Offers Familiarity, Echoing Corporate Innovation Strategies

A new dating application, 'Déjà Vu,' promises to reconnect users with individuals they have already encountered, a strategy mirroring broader corporate trends of repackaging familiarity as innovation. Li'l Deb notes the predictable nature of such offerings, not unlike the reliable consistency of certain snack products.