SEOUL — Samsung announced today a radical shift in its product strategy, confirming that its next major release will not be a smartphone, television, or appliance, but rather 'Imagination.' The company, fresh off a Tom Hooper-directed ad campaign emphasizing creativity over circuitry, confirmed that consumers have been clamoring for less technology and more… well, whatever it is they're selling now.

“For too long, we’ve burdened our customers with actual, physical products,” stated Dr. Lee Joon-ho, Samsung’s newly appointed Head of Conceptual Innovation. “Our market research indicates that people are tired of things that *do* stuff. They want the *idea* of stuff. They want the *potential* of stuff. They want the *feeling* that they *could* have stuff, without the hassle of owning it.”

Industry analysts are cautiously optimistic. “It’s a bold move,” commented tech pundit Brenda Chen. “Eliminating manufacturing costs, supply chain issues, and customer service for faulty hardware is certainly innovative. The challenge will be packaging and delivering a concept. Will it come in a sleek, minimalist box? Will there be a subscription model for premium imagination?”

Samsung representatives remained tight-lipped on the specifics of how 'Imagination' will be sold or experienced, only confirming that it will be “unforgettable, yet entirely unquantifiable.” Pre-orders are expected to open next quarter, with early adopters receiving a complimentary sense of wonder.