LOS ANGELES, CA — In a move hailed by some as 'disruptive' and by others as 'an absolute nightmare,' Ye has announced that his upcoming album, 'Bully,' will forgo traditional streaming platforms and physical releases in favor of direct, unsolicited text message delivery. The album's tracks will be sent to millions of randomly selected phone numbers, ensuring a truly inescapable listening experience.

Sources close to the artist, who is also preparing for a major concert at SoFi Stadium next month, indicate the strategy is designed to 'cut out the middleman' and 'force a conversation.' "Why wait for people to press play when you can just send the music directly to their pocket?" asked a spokesperson for Ye's creative collective, who wished to remain anonymous to avoid being the next subject of a track. "It's about intimacy. It's about presence. It's about making sure everyone hears it, whether they want to or not."

Privacy advocates have expressed concern, citing potential issues with data collection and the sheer volume of unwanted notifications. However, a representative for Ye dismissed these worries, stating, "Think of it as a personalized, sonic ambush. A gift, really. And if you don't like it, well, that's just part of the art."

Listeners are advised to check their phone storage and prepare for a sudden influx of high-fidelity audio files, potentially at inconvenient hours. Early reports suggest the album may also feature an integrated auto-reply function that sends a five-star review back to the sender.