JOHANNESBURG, SA — In a bold move to redefine the boundaries of celebrity, producers of the popular 'I'm a Celebrity' franchise have unveiled a new spin-off, 'I'm Still Technically Relevant,' set to premiere in South Africa. The show promises to gather a collection of individuals whose names, while not entirely unfamiliar, often require a quick mental search or a Wikipedia cross-reference.

The inaugural cast includes reality TV personality Gemma Collins, Olympic runner Mo Farah, and former Gogglebox star Scarlett Moffatt, among others. Industry insiders suggest the series aims to tap into a burgeoning demographic of viewers who enjoy the comfort of recognizing a face but can't quite place the context.

“We’re moving beyond the A-listers and even the B-listers,” explained showrunner Brenda Finch, speaking from a secure bunker. “This is about the C-to-F-listers, the people who still get recognized at the supermarket but maybe not at a major awards ceremony. It’s a celebration of enduring, if slightly faded, public consciousness.”

Critics are hailing the concept as a stroke of genius, offering a more 'relatable' form of celebrity. “It’s less about who they are now, and more about who they *were*,” noted Dr. Eleanor Vance, a professor of media studies at the University of East Anglia. “It’s a nostalgic nod to a simpler time when being famous for five minutes meant you were famous forever.”

Sources close to the production indicate future seasons may explore even deeper tiers of public recognition, potentially featuring contestants who once had a viral tweet or were briefly mentioned in a local newspaper.