LOS ANGELES, CA — Social media luminary Alix Earle has announced an ambitious new initiative to personally ensure that no item remains truly 'vintage' or 'one-of-a-kind' for long. The declaration comes after Earle’s recent viral video showcasing her modification of a rare Bob Mackie gown with a kitchen knife, a move she describes as 'curatorial.'

“The problem with vintage is that there’s just too much of it,” Earle stated in a press release issued via her Instagram story. “How can something be truly special if it’s just sitting in some archive, un-cut, un-cropped, untainted by the raw, authentic energy of a 22-year-old with a vision and a sharp object? My followers deserve to see these pieces truly earn their 'rare' status.”

Industry experts are divided. “It’s a revolutionary approach to asset management,” commented Dr. Fiona Sterling, a fictional professor of 'Viral Economics' at the University of Southern California. “By actively reducing the supply of high-value items, Ms. Earle is not just creating content; she’s engaging in a radical form of market manipulation. It’s performance art, but with real-world implications for the resale market.”

Critics, primarily those who appreciate historical fashion and monetary value, have expressed concern. “This isn’t curation, it’s vandalism for clicks,” fumed fashion historian Bartholomew 'Barty' Finch, whose entire career is based on the preservation of things. “Soon, there will be nothing left but fast fashion and whatever Ms. Earle hasn’t gotten her hands on yet.”

Earle’s team has confirmed that future targets include antique furniture, first-edition novels, and possibly a small, historically significant landmark if the engagement metrics are right.