LOS ANGELES, CA — In a move hailed by industry analysts as “inevitable” and “frankly, a long time coming,” a major Hollywood studio announced today the formation of a dedicated “Nepo-Baby Reveal” division. The new department will focus exclusively on identifying, cultivating, and strategically unveiling the offspring of established celebrities, streamlining a process previously left to chance and paparazzi.

“For years, we’ve been wasting valuable resources on open casting calls and acting schools,” explained studio head Brenda Carmichael, unveiling the division’s new logo: a golden pacifier cradled by two Oscar statuettes. “It turns out, audiences just want to see the children of people they already know, preferably in a bikini on a yacht. We’re simply formalizing the pipeline.” Carmichael noted that the division’s first project involves a “mystery heiress” whose parents are “wildly famous” and “definitely in a movie you’ve seen.”

Industry veteran and newly appointed Head of Nepo-Baby Scouting, Chad Remington, elaborated on the division’s mission. “Our proprietary algorithm now predicts which celebrity children will generate the most clicks based on their parents’ combined IMDb scores and Instagram follower counts. We then curate their public debut, ensuring maximum 'guess who' engagement before the big reveal.” Remington added that future plans include a reality show titled 'Born Famous: The Search for the Next Nepo-Star.'

The announcement comes as a relief to many in Hollywood, who admit that the traditional merit-based system was becoming increasingly inefficient. Sources close to the studio confirm that the next phase involves developing an app for parents to pre-register their newborns for future stardom, complete with a tiered subscription model for early access to blockbuster roles.