HOLLYWOOD, CA — In a groundbreaking shift for the entertainment industry, major film studio Monolith Pictures today unveiled its innovative new business model: actively developing and marketing films explicitly designed to be 'cult classics' rather than box office blockbusters. The move, announced during a press conference held in a dimly lit, ironically retro screening room, aims to alleviate the crushing pressure of opening weekend numbers.

“Why chase billions when you can secure eternal, albeit financially modest, devotion?” asked Monolith CEO Brenda Sterling, adjusting her artisanal spectacles. “We’ve realized that the true metric of success isn’t ticket sales, but rather how many times a film is quoted by a guy in a vintage band t-shirt at 3 AM. Our new slate is engineered for precisely that.”

The studio’s first release under this new paradigm, 'The Bride!,' is already being lauded by critics as a film that 'was never going to be a box office smash – it was always going to be your new favorite movie.' Marketing materials for upcoming projects reportedly include taglines like 'Guaranteed to confuse your parents' and 'Perfect for a very specific fan base of 12 people.'

Industry analysts are calling the strategy a stroke of genius, noting it perfectly aligns with the current trend of studios lowering expectations to ensure every release can be framed as an underdog triumph. Monolith Pictures confirmed that future films will also include mandatory post-credits scenes that only make sense after reading a 500-page fan theory document.