CUPERTINO, CA – Apple Inc. today introduced the MacBook Neo, a vibrant new laptop priced at a surprisingly accessible $599, prompting tech reviewers to question if the company had accidentally priced it for the general public. Sources within Apple confirmed the device is, in fact, intended for the increasingly rare demographic of individuals who can afford to buy a new laptop without first liquidating a minor asset or taking out a second mortgage.

“We understand that not everyone is currently navigating a cost-of-living crisis, and those are the customers we’re really trying to reach with the Neo,” explained Apple’s Senior Vice President of Unattainable Luxury, Biffington Moneybags III, during a press briefing. “It’s for the person who sees $599 as a quaint little impulse buy, perhaps while waiting for their bespoke coffee to brew.”

Early reviews praise the Neo’s unexpectedly robust performance, even under strenuous conditions. “We put it through the wringer—simultaneously running a complex video edit, a cryptocurrency mining operation, and a live stream of a golden retriever reacting to a squeaky toy—and it barely broke a sweat,” reported tech analyst Skip Byte. “It’s almost as if Apple built a high-quality product that isn’t exclusively for the ultra-rich, which is frankly disorienting.”

The company assured investors that despite its approachable price point, the MacBook Neo still maintains Apple’s core brand identity by being completely incompatible with any non-Apple accessory you already own.