CUPERTINO, CA – Following the overwhelming, self-reported success of its recent foray into Formula 1 broadcasting, Apple Inc. has proudly unveiled its next groundbreaking initiative: a strategic partnership with reality itself. Company executives stated that the initial response to simply acknowledging the existence of things outside of Apple’s curated ecosystem has been “nothing short of miraculous.”

“We’ve been monitoring user engagement with the concept of ‘the outside world’ for some time now,” stated Eddy Cue, Apple’s Senior Vice President of Services, in an exclusive internal memo leaked to Hambry. “And frankly, the numbers are off the charts. People are actually looking up from their devices and experiencing… things. It’s exceeding both our and, frankly, reality’s own expectations.”

The pilot program, which involved select Apple employees briefly interacting with non-digital phenomena such as natural light and unoptimized human conversation, yielded astonishing results. “We saw an immediate uptick in ‘being present’ metrics,” reported Dr. Fiona Glitch, head of Apple’s newly formed Department of Experiential Integration. “Our users are discovering that objects possess inherent properties, like weight and texture, without requiring a software update. It’s truly revolutionary.”

Sources close to the project indicate that Apple is already planning to expand its reality partnership, with future initiatives potentially including direct interaction with weather patterns and the groundbreaking concept of “walking around without a map app open.” The company declined to comment on whether it plans to eventually charge a subscription fee for access to the unaugmented world.