Oh, to be a humble concept. A whispered hope. A buzzword tossed around like a stale musette bag. That’s me. I am "New Energy," and let me tell you, it's a thankless gig. One minute, I'm the muse, the spark, the mythical elixir that promises triumph. The next, I’m blamed for bonks, dropped wheels, and the crushing despair of a stage defeat.
My day-to-day existence is a blur of anticipation and disappointment. I'm invoked by weary office workers reaching for a third espresso, by dieters eyeing a kale smoothie, by politicians on the campaign trail promising a brighter future. But nowhere am I more relentlessly pursued, more desperately clutched, and more swiftly discarded, than in the world of professional sport. Specifically, professional cycling.
Take young Jonas Vingegaard, for instance. Lovely lad, twice a Tour de France winner. Now he’s heading into the Giro d'Italia, and what’s he saying? He’s been given "new energy." Oh, really, Jonas? *Given* me? As if I’m a protein bar or a fresh set of lungs you just unwrapped. I wasn't "given" to you. I *manifested* because you willed me, or perhaps, because your PR team willed me for you. I am a fickle mistress, Jonas, not a transferable asset. And don't even get me started on the pressure of being his trump card against Tadej Pogačar. As if I, New Energy, can magically make up for whatever Pogačar is brewing. Tadej, for his part, often just *radiates* old energy – the kind that simply wins without needing a catchy slogan.
I spend my entire existence being sought, found, praised, and then, inevitably, depleted. I’m the fleeting rush after the first sip of pre-workout, the surge of adrenaline as the finish line appears. But nobody ever talks about the *crash*. The hollow exhaustion when I evaporate. Do you know how much *energy* it takes to *be* New Energy? It's paradoxical, I tell you. I pour myself into these athletes, allowing them to believe they've unlocked some secret reserve, only to fade away, leaving them to contend with the very human limits they were trying to transcend.
My plea? Stop looking for me outside yourselves. I'm not in the sports drink, not in the carefully curated playlist, and certainly not in the pre-race interview soundbite. I'm the whisper of determination in your own tired mind. I'm the irrational belief that one more pedal stroke is possible. I'm the hope. But even hope gets worn thin. And frankly, after this Giro, I'm going to need a very, very long nap. Perhaps I'll find some new energy for *myself*.










