LONDON – In a move hailed by branding experts as both visionary and deeply self-aware, entrepreneur and 'Diary of a CEO' host Steven Bartlett has announced his company's full embrace of artificial intelligence, with one critical caveat: AI is strictly prohibited from generating content for his LinkedIn profile.

Bartlett, whose podcast has become a beacon for aspiring business leaders, confirmed that his Flight Story Media empire is diving headfirst into AI-driven content, including an entirely AI-made children's show. However, sources close to the operation confirm a strict firewall has been erected around his personal professional networking presence.

“While AI can competently churn out animated narratives or optimize ad copy, it simply lacks the nuanced, authentic voice required to congratulate a former colleague on their promotion or share a vaguely inspirational quote about hustle culture,” explained Dr. Evelyn Finch, a consultant specializing in 'Authenticity Algorithms.' “Mr. Bartlett understands that the delicate art of appearing effortlessly omnipresent on LinkedIn demands a human touch, or at least a highly paid human intern mimicking one.”

An anonymous Flight Story employee, speaking on condition of anonymity, added, “We’ve tried. The AI kept generating posts that were too genuinely helpful or, worse, too humble. It just couldn’t grasp the performative vulnerability essential for a truly impactful LinkedIn presence.”

Industry analysts suggest this strategic exclusion highlights a growing trend among personal brand titans: leveraging AI for grunt work while reserving the most visible, ego-stroking tasks for themselves, or at least for a human who understands the assignment.