LOS GATOS, CA – Following the highly anticipated trailer release for Dan Levy's new series 'Big Mistakes,' Netflix executives have confirmed a sweeping new content strategy focusing exclusively on protagonists who are spectacularly bad at their jobs but somehow still manage to get by. The move, dubbed 'Relatable Content Initiative 2.0,' aims to capitalize on the universal human experience of mild, persistent inadequacy.

“For too long, television has peddled the myth of competence,” stated Netflix Head of Content, Brenda Carmichael, in a press release. “Our data shows that audiences are increasingly craving stories where the main characters are just… not great. They make bad decisions, they’re constantly confused, and yet, through sheer dumb luck or the even dumber incompetence of those around them, they avoid total catastrophe. It’s aspirational, in a way.”

Upcoming titles include 'The Board Meeting,' a drama about a CEO who can't operate a projector, and 'The Algorithm Whisperer,' a tech thriller where the hero consistently forgets his password. Sources close to the production of 'Big Mistakes' report that Levy's character, Nicky, is so inept he once tried to hotwire a car using a spork. “It’s groundbreaking,” said one anonymous crew member. “He truly embodies the spirit of ‘I’m trying my best, but my best is objectively terrible.’”

Industry analysts believe the strategy could be a stroke of genius, tapping into a vast, underserved demographic. “Who wants to watch a hero flawlessly execute a heist when you can watch someone accidentally lock themselves in the vault and then forget the combination?” asked media critic Dr. Evelyn Reed. “It’s the kind of content that makes you feel seen, even if what you’re seeing is a reflection of your own inability to fold a fitted sheet.”

Netflix is reportedly already developing a spin-off where the incompetent criminals accidentally solve a global crisis by failing so spectacularly they confuse the villains into surrender.