LOS ANGELES – In a development that has reportedly left several major entertainment publications scrambling to rewrite their style guides, a recent, albeit entirely fictional, study has confirmed that male celebrities are just as capable of overexposure as their female counterparts. The findings challenge decades of established media practice, which largely reserved the 'annoying omnipresent celebrity' label for women.

“For years, we operated under the assumption that a man’s charm was an infinite resource, impervious to the laws of supply and demand,” stated Dr. Evelyn Thorne, lead researcher for the Institute of Perpetual Celebrity Analysis. “Our data now clearly indicates that, much like a limited edition sneaker drop or a new streaming service, even the most charismatic male actor can reach a saturation point where the public just wants them to, for lack of a better term, chill out.”

The study, which involved tracking public sentiment across various media platforms, noted a significant uptick in eye-rolls and exasperated sighs whenever certain male figures appeared for the fourth time in a single news cycle. “It seems the human brain, regardless of its owner’s gender, possesses a finite tolerance for seeing the same famous face promoting the same project, or indeed, just existing loudly,” Dr. Thorne added, hinting at an upcoming paper on the 'Optimal Celebrity Visibility Index.'

Industry insiders are reportedly grappling with the implications. “We always thought the public’s annoyance with a female star was a feature, not a bug,” confessed one anonymous studio executive. “This new data suggests it might just be a universal human reaction to being force-fed anything, regardless of how attractive the spoon is.”

Sources close to the research suggest the next phase will explore whether male celebrities are also capable of being 'too much' when they simply exist in public without actively promoting anything.