LOS ANGELES, CA — In a bold move to reverse declining viewership, the Academy of Motion Picture Arts and Sciences announced today a groundbreaking new segment for its annual awards ceremony: 'Who'd You Rather?' The interactive feature will allow audiences to vote in real-time on which nominated celebrity they would 'rather' engage with, based solely on their red carpet appearance.

“We understand that people want to feel connected to Hollywood’s biggest night,” stated Academy President Janet Miller, unveiling the initiative. “And what’s more connecting than reducing complex human beings to a binary choice based on superficial aesthetics? It’s democracy in action, really.”

The new segment is slated to replace several less popular categories, including 'Best Sound Mixing,' 'Best Film Editing,' and potentially 'Best Documentary Feature,' which producers noted often 'slowed down the pace.' Viewers will be prompted via QR codes to select between two randomly paired celebrities, with results displayed live on screen, complete with percentage breakdowns and trending hashtags.

“This isn’t just about entertainment; it’s about data,” explained lead producer Mark Harrison. “Imagine the insights we’ll gain into public perception of beauty standards, personal branding, and the fundamental human desire to objectify success. It’s a win-win for analytics and eyeballs.”

Critics have lauded the move as a long-overdue acknowledgement of what the Oscars have truly become: a televised beauty pageant with occasional interruptions for statuettes. The Academy hopes the 'Who'd You Rather?' segment will finally make the show as compelling as a late-night scroll through social media.