WASHINGTON D.C. – As March descends, a new study from the Institute for Collective Delusion confirms that an estimated 87% of self-identified sports enthusiasts are preparing to engage in their yearly ritual of performing advanced statistical analysis on teams whose mascots they couldn't name. The phenomenon, dubbed 'Bracket Bravado,' peaks during the NCAA Men's Basketball Tournament.

“It’s a fascinating socio-performative act,” explained Dr. Evelyn Reed, lead researcher at the Institute. “Individuals who typically struggle to balance a checkbook suddenly transform into seasoned sports strategists, citing obscure player stats and coaching philosophies with unwavering confidence. It’s less about basketball and more about maintaining a fragile social hierarchy in the office pool.”

The study found common behaviors include aggressive use of terms like 'Cinderella story,' 'bubble team,' and 'strength of schedule' without clear definitions, and a sudden, passionate allegiance to universities based solely on their seed number. Many participants also reported experiencing 'selective amnesia' regarding previous years' bracket failures, ensuring a fresh slate for new, equally ill-informed predictions.

“Honestly, I just pick the teams with the coolest colors,” admitted Chad Peterson, 34, a self-proclaimed 'die-hard' fan from Akron, Ohio, who then immediately added, “But don’t tell Brenda from accounting. She thinks I’m a savant.”

Researchers anticipate a sharp decline in 'Bracket Bravado' by the second weekend of the tournament, replaced by a collective shrug and a renewed focus on complaining about the officiating.