LOS ANGELES — In a bold move to combat what it terms 'streaming amnesia,' Hulu has unveiled a groundbreaking new platform feature designed to remind its users that they are, in fact, paying for Hulu. The 'Active Recall' button, prominently displayed on smart TVs and mobile devices, will periodically flash a notification asking, 'Hey, remember us? We’re Hulu. You have an account.'

Company executives believe this direct approach is necessary to cut through the noise of an oversaturated streaming market. “We’ve tried everything,” stated Meredith Finch, Hulu’s Head of Subscriber Engagement. “We’ve got critically acclaimed dramas, hilarious comedies, even live sports. But it seems like people just… forget we exist between seasons of *The Handmaid’s Tale*. It’s like we’re the middle child of streaming.”

The feature, which will roll out next month, also includes an optional 'Gentle Nudge' setting that sends a push notification with a random show title, followed by a question mark. Early internal testing reportedly showed a 3% increase in users accidentally opening the app while trying to dismiss the notification.

Industry analysts are cautiously optimistic. “It’s a desperate play, but a necessary one,” commented Dr. Alistair Reed, a media consumption expert. “In an era where everyone has 17 subscriptions, the biggest competitor isn’t another service; it’s the human brain’s capacity to ignore. Hulu is simply acknowledging that battle.” The company is also reportedly exploring a 'Did You Mean Netflix?' pop-up for users who accidentally type 'Hulu' into their search bar.